The Same Property But Different
Occupied Staging For Owner-Occupiers
Your home with my knowledge and expertise
I get it.
Selling the home you've lived in and loved and which is probably your most expensive asset, can be stressful - in fact moving home is up there with divorce when it comes to causing stress.
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The home you've created is a functional space where your own personal design stamp has been added. The truth is however, the way you live in your home can actually prevent potential buyers from envisaging themselves living in the space and from making an offer.
What's more, estate agents are often reluctant to broach the subject with you for fear of causing offence and losing the listing. To add insult to injury if the property doesn't sell, they still don't suggest considering how you might make some changes, simply telling you you need to drop the price. ​
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Through developed knowledge of what drives homebuyers' decisions, experience and staging expertise, I can help you to transform your greatest asset to sell fast and high.
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There is no correlation between time-to-market and time-to-sale but there is a strong correlation between a staged property and both the speed of the sale and the amount achieved.
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In fact, staged properties spend 73% less time on the market and achieve 8% to 10% higher sales.
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This means it is worth taking a little more time to make sure your property appeals to the widest possible target buyer before putting it on the market and most definitely before considering a price reduction.
Occupied home staging uses your own furniture and you remain living in the property during the selling process. By having a CentreStaged Pre-Listing Home Consultation, and taking the recommended measures before having your property valued, you are likely to achieve a higher sale figure in a faster time. ​
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If your property is already on the market and hasn't sold, this same consultation, starting from just £99 (for up to 4 bedrooms) is a lot less than that first £25,000 price reduction.
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Just as with my approach to staging vacant properties, I analyse the three most important elements of property sales: the market, the property and the buyer profile, to identify the measures you should take to optimise your property and maximise your opportunity to sell fast and high.
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I will advise you on cosmetic improvements, what to pack away, what to change, furniture placement, soft furnishings, window dressings, accessories and artwork. I can also offer soft furnishing, artwork, accessories and furniture packages for hire, based on the individual property requirements. ​
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I will provide you with a copy of my assessment and recommendations and you will also get a 15 minute pre-photography online call at the end of the process, to make sure your property is market ready.
Case Study
This 5 bedroom, owner-occupied property had been on the market for 6 weeks with only 1 viewing before we were asked to stage it. The online photographs were not attracting buyers as the interior appeared drab, sparse and dated.
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I began with a plan for the property to stage it as a family home with dedicated office space and clearly defined living and dining areas. I visited the property to determine what should stay and what should go into storage to increase and depersonalise the spaces.
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From my own inventory I brought in a more modern dining table and chairs, an appropriately size TV unit, an armchair and side tables. I also put together an accessories package which included an area rug, lamps, artwork, cushions and throws, tableware and decorative items. 4 bedrooms received new bedding, bedside lamps, rugs, cushions, throws and artwork. The 5th bedroom was staged as a home office with a desk and chair, artwork and accessories.
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We staged the property over a weekend and with new photography, it was viewed and sold within 48 hours.
"It has to be 5 stars. The property was prepared at the weekend and a I had a viewing and an offer on the Tuesday."
Mike W. Wymondham
